AI is likely to make enormous impacts in the world of marketing — in the ways we reach people, how we manage relationships with them, and what the day-to-day work of the marketing professional looks like. This webinar will explore those changes, how fast-moving developments – from AI functionality in marketing SAAS offerings down to being embedded in individual devices – will transform marketing internally and externally.
Futurist Stowe Boyd will discuss how this will allow marketers to break free of the mundane and finally put an end to expensive and ineffective generic marketing. Automated segment analysis, personalized product recommendations, and even AI-generated content will create truly “personalized” engagements. At scale.
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Source: www.ama.org